Sep 25, 2017 Earlier this year, reports suggested Google paid Apple nearly $3 billion to maintain its position as the default search engine on iOS devices. The search engine.
Regulators around the world are increasing antitrust investigations into Apple. The latest sees the UK government looking into Apple’s deal with Google that makes it the default search engine on its devices in the Safari browser.
Google pays billions to Apple to remain the default search engine on its devices in the company’s Safari browser. Back in 2018, Google paid an estimated $10 billion in total for the honor. Regulators say that $1.5 billion was paid for being the default search engine on UK Apple devices in 2019.
- Apr 10, 2020 Even if it’s the biggest and most well known, it doesn’t mean it’s your only choice. One of the main reasons that people choose to use an alternative search engine instead is for increased privacy, as Google is known to track user data both for its own and third-party use. If you’ve only ever used Google, check out some of the other search engines and you might find something that you.
- You can make Google the default search engine in Chrome's Settings menu. Dave Johnson/Business Insider If you also want to set Google on your Android or iPhone's Chrome app, do this.
- May 28, 2020 What is Bing Redirect Virus Mac. If your Safari or Chrome browser continues to redirect you to Bing.com without your approval or consent, you should be aware that a potentially unwanted app may have been installed on your Mac.As a result, the Bing search engine may come up every time you are attempting to use your browser, be it Google Chrome or Apple Safari.
Reported by Reuters, UK regulators have been investigating the search deal between Apple and Google and found it to create a “significant barrier to entry and expansion” for competitors. Here’s what the UK Competition and Markets Authority said:
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“Given the impact of preinstallations and defaults on mobile devices and Apple’s significant market share, it is our view that Apple’s existing arrangements with Google create a significant barrier to entry and expansion for rivals affecting competition between search engines on mobiles,” the regulators wrote in the report.
The UK Competition and Markets Authority offered a few options for changing how Apple and Google’s agreement works or breaking up the deal entirely to make things fair for the competition:
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…enforcement authorities should be given a range of options to address the Apple-Google arrangement, including requiring “choice screens” in which users decide which search engine to set as a default during device setup or restricting Apple’s ability to monetize default positions.
For its part, Apple simply commented to UK regulators that “monetization restrictions would be ‘very costly'”.
This latest antitrust investigation comes after the European Commission just launched two of its own over the App Store in-app purchases and Apple Pay last month. Meanwhile, in the US an official probe into Apple over the App Store is also looming.
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